Lisa is USB’s senior director, content management and brand stewardship, providing global editorial and brand expertise to elevate U.S. Soy and the reputation of the national soybean checkoff. She directs communications and messaging for USB investments, leading efforts to develop strategies to ensure brand consistency and drive brand awareness and engagement through target audiences across the soy value chain. She serves as editor-in-chief and lead content strategist for USSOY.org, the premier website for the soy commodity, conceptualized, directed and produced the Emmy-winning video “This Is Planting” and the Emmy-nominated videos “This Is Harvest” and “Grower’s Anthem,” and held leadership positions with the U.S. Soybean Export Council and American Water and Waste Management. She earned a Bachelor of Science degree in communications, with a focus on management and graphic design, from Miami University in Oxford, Ohio.
In their personal volunteer roles, Lisa and the other Initiative Advisors https://adfpi.org/about/board/#advisors:
~ Keep the Executive Director informed of animal digestible food packaging innovative advancements; technical, regulatory and policy developments; and sources of initiative funding that come to their attention.
~ Review and offer comments on Initiative communications, including information and wording on the www.adfpi.org homepage; and
~ Assist the Executive Director in the ADFPI effort to encourage the establishment of a public-private partnership for the discovery of new animal digestible food packaging materials.
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