According to a March 16, 2023 Better Business Bureau (BBB) National Advertising Review Board (NARB) news release https://bbbprograms.org/media-center/dd/narb-aba some of the claims in the American Beverage Association (ABA) “Every Bottle Back” advertising campaign https://www.innovationnaturally.org/every-bottle-back remain unsupported – “… The advertising at issue … had been challenged by the National Advertising Division (NAD) … Following NAD’s decision (Case No. 7011), ABA appealed NAD’s findings … In agreement with NAD, the NARB panel concluded that [some of the] statements convey unsupported claims to consumers … the NARB panel stated that the claims should not convey that there is current significant use of recycled bottles by industry to produce new bottles or any current significant reduction in plastic if that is not the case … while ABA ‘disagrees with NARB’s conclusions related to our partnerships and the recycling process’ it ‘will comply with the NARB Decision and explore how best to modify’ …” #PlasticWaste #SingleUsePlastic @BBB_NtlPrograms
Animal Digestible Food Packaging Initiative
Our reason-for-being/goal/purpose/objective/intent is to convince/inspire/persuade/encourage the food processing industry to establish and fund a public private partnership for the discovery of new food packaging materials that would be digestible by animals (farm animals as well as ubiquitous microbes).
