American Beverage Association (ABA) “Every Bottle Back” Advertisement – Some Claims Remain Unsupported

According to a March 16, 2023 Better Business Bureau (BBB) National Advertising Review Board (NARB) news release some of the claims in the American Beverage Association (ABA) “Every Bottle Back” advertising campaign remain unsupported - “... The advertising at issue … had been challenged by the National Advertising Division (NAD) … Following NAD’s decision (Case No. 7011), ABA appealed NAD’s findings … In agreement with NAD, the NARB panel concluded that [some of the] statements convey unsupported claims to consumers … the NARB panel stated that the claims should not convey that there is current significant use of recycled bottles by industry to produce new bottles or any current significant reduction in plastic if that is not the case … while ABA ‘disagrees with NARB’s conclusions related to our partnerships and the recycling process’ it ‘will comply with the NARB Decision and explore how best to modify’ …” #PlasticWaste #SingleUsePlastic @BBB_NtlPrograms