A November 16, 2022 Kelley Drye Advertising Law and Marketing Law article https://www.adlawaccess.com/2022/11/articles/coca-cola-beats-false-advertising-suit-over-aspirational-claims/#lxb_mct-form-1 addresses “… Earth Island Institute’s lawsuit against Coca-Cola … focused on aspirational and forward-looking statements … The DC Superior Court determined https://www.pbwt.com/content/uploads/2022/11/Order-Granting-Motion-to-Dismiss.pdf that many of the challenged statements are aspirational and do not including anything that can be measured to determine whether they are true or false … Bottom line: As future, aspirational goals, these statements cannot successfully create a valid claim under the [Consumer Protection Procedures Act … until they have been found to be inaccurate or misleading … Although this decision suggests that advertisers may have some breathing room to make aspirational statements, it’s worth noting that the case could have ended up differently had it been brought in a different venue …” – #PlasticWaste #SingleUsePlastic @KelleyDryeAdLaw @PBWTLaw
Animal Digestible Food Packaging Initiative
Our reason-for-being/goal/purpose/objective/intent is to convince/inspire/persuade/encourage the food processing industry to establish and fund a public private partnership for the discovery of new food packaging materials that would be digestible by animals (farm animals as well as ubiquitous microbes).
