Plastic Packaging Marketing Claims – Update on Earth Island Institute’s lawsuit against Coca-Cola

A November 16, 2022 Kelley Drye Advertising Law and Marketing Law article addresses “… Earth Island Institute’s lawsuit against Coca-Cola … focused on aspirational and forward-looking statements … The DC Superior Court determined that many of the challenged statements are aspirational and do not including anything that can be measured to determine whether they are true or false … Bottom line: As future, aspirational goals, these statements cannot successfully create a valid claim under the [Consumer Protection Procedures Act … until they have been found to be inaccurate or misleading … Although this decision suggests that advertisers may have some breathing room to make aspirational statements, it’s worth noting that the case could have ended up differently had it been brought in a different venue …” - #PlasticWaste #SingleUsePlastic @KelleyDryeAdLaw @PBWTLaw