Sustainability Claims – Coca-Cola Sued

On June 8, 2021, Earth Island Institute filed a complaint in District of Columbia Superior Court under DC’s Consumer Protection Procedures Act which alleges that the company’s “… sustainability-focused statements amounts to greenwashing, or in legal terms, false and deceptive advertising. It points out that despite heavy marketing of its so-called green image, the company is the number one plastic waste generator in the world … [The lawsuit] does not seek damages, but rather aims to put a stop to the beverage giant’s deceptive practices … ‘Contrary to Coca-Cola’s representations, the company remains a major plastic polluter, has made no significant effort to transition to a ‘circular economy’ or otherwise operate as a ‘sustainable’ enterprise, and has a long history of consistently breaking its public promises on sustainability goals’ …” #Recycling #Sustainability #PlasticWaste #SingleUsePlastic @CocaCola @earthislandjrnl