Plastic Waste Reduction – A Marketing Necessity

According to an April 21, 2020 Harvard Business Review article, titled “Why Plastic Waste Is a C-Suite Issue “… The single-use packaging that we throw away each year represents $100 billion of economic value … Recouping those losses and developing solutions to preventing plastic waste more broadly could amount to a trillion-dollar opportunity … We’ve identified five clear benefits that reducing plastic waste can deliver to businesses … 1) Drive Innovation … 2) Reduce Operational Costs … 3) Reduce Capital Costs … 4) Mitigate Risk … regulators, consumers, and activists are increasingly focusing their attention on plastic waste … 5) Win New Customers and Increase Loyalty … We believe that leaders across all industries … have a unique ability to turn the tide on plastic waste … Leaders who generate innovative ideas and take bold action at every stage of the plastic value chain can use their collective intellect, influence, and business impact not only to capture millions of dollars of value but also solve a problem that urgently needs addressing …” #PlasticWaste #Recycling #SingleUsePlastic #FoodPackaging #PlasticPackaging