“Every Bottle Back” Initiative Launched by the American Beverage Association

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“Every Bottle Back” Initiative Launched by the American Beverage Association  https://www.ameribev.org/education-resources/blog/post/press-release/ – The Initiative www.EveryBottleBack.org is an “… effort to reduce the industry’s use of new plastic by making significant investments to improve the collection of the industry’s valuable plastic bottles so they can be made into new bottles … The World Wildlife Fund (WWF) will provide strategic scientific advice to help measure the industry’s progress … and The Recycling Partnership (TRP) and Closed Loop Partners (CLP) will assist in deploying funds for the initiative …” – The Initiative will direct “…the equivalent of $400 million to TRP and CLP through a new $100 million industry fund that will be matched three-to-one by other grants and investors … to improve sorting, processing and collection in areas with the biggest infrastructure gaps … Measure industry progress in reducing the use of new plastic … Launch a public awareness campaign [and] … remind consumers that our bottles are 100% recyclable …” – Summarized by Jack Cooper of the Animal Digestible Food Packaging Initiative www.adfpi.orgJLC@adfpi.org – Text to 301 384 8287 #SingleUsePlastics #FoodPackaging #PlasticWaste #PlasticPackaging