​Gen Z ​​(Ages 14-22​) Believes Companies Must Lead the Way on Social and Environmental Issues

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Gen Z ​​( Ages 14-22​) Believes in Its Own Power to Make Change, But That Companies Must Lead the Way​, according to an October 23 Sustainable Brands story https://sustainablebrands.com/read/marketing-and-comms/gen-z-believes-in-its-own-power-to-make-change-but-that-companies-must-lead-the-way/?utm_source=newsletter&utm_medium=email&utm_campaign=nl_191024 which reports on a ​2019 Porter Novelli/Cone Gen Z Purpose Study – “… 90% ​…​ believe companies must drive action on social and environmental issues​ … 87 percent are worried for the environment and the planet​ … the vast majority ​… [believe]​ companies must take action on social and environmental issues​ … 93 percent say if a company makes a commitment, it should have the appropriate programs and policies in place to back up that commitment ​… ​​the environment ​[climate change]​ is the top priority that they want companies to address​ … 80 percent feel they can have an impact on issues by using social media​ …” – Summarized by Jack Cooper of the Animal Digestible Food Packaging Initiative www.adfpi.org – JLC@adfpi.org – Text to 301 384 8287 #SingleUsePlastics #FoodPackaging #PlasticWaste #PlasticPackaging