Sustainable Packaging Claims “On-Pack”

“Let’s be truthful about Sustainable Packaging Claims on-pack” is a September 17, 2019 Linkedin post. Published by Nerida Kelton, Executive Director of the Australian Institute of Packaging. Kelton notes that “With the 2025 National Packaging Targets significantly shifting the packaging design landscape in Australia, a critical element that is coming up short is truthful and accurate environmental claims on-pack. More than ever consumers are demanding brands to be honest about their sustainability journey including the choice of wording and logos on-pack. Gone are the days when you could get away with simply writing ‘recyclable’, ‘biodegradable’ or ‘compostable’ on pack ... The 2025 National Packaging Targets are now the perfect opportunity to review all environmental on-pack symbols and wording.”