PepsiCo announces an increase in the use of “recycled content and alternative packaging materals for its beverage brands". Their September 13, 2019 news release notes an effort to “reduce 35% of virgin plastic content across its beverage portfolio by 2025 … These targets advance PepsiCo's sustainable packaging vision and reinforce its ‘Beyond the Bottle’ strategy which … deliver beverages without single-use plastic bottles … PepsiCo's sustainable plastics vision is rooted in three pillars: Reducing the amount of plastics used, Boosting recycling rates, and Reinventing plastic packaging …”. The company’s packaging goals are to “… by 2025: make 100% of its packaging recyclable, compostable, or biodegradable; and increase its use of recycled content in plastics packaging to 25% …”