Omnibus Study Shows Packaging Trends Changing

Beverage Brands adapt to sustainable packaging trends” is a September 19, 2019 Beverage Industry article. It notes that “… In [Nielsen’s] April 2019 Omnibus study of more than 21,000 U.S. households, we found that products that are environmentally friendly and use recycled packaging resonate most strongly with consumers overall … As more consumers take interest in environmentally friendly packaging options … Mintel’s Bryant notes that packaged beverages brands will need to focus on sustainable options or risk the ire of Gen Z and other consumers … According to the … Flexible Packaging Association, the packaging industry as a whole has been diligently working to reduce its environmental impact through such initiatives as lightweighting, using life cycle assessment tools to quantify impacts, exploring novel materials and extending the shelf life of products …”